Foundation

The Brand

  • Fresh Sends is a direct-to-consumer brand that specializes in unnique and modern gift giving. We offer a variety of gifts that aim to elevate the gift giving act and place emphasis on the gesture of the act. We are also focused on creating connections through our gifts and fostering a community. We are committed to creating unique and high-quality experiences within the gift-giving market.

  • Fresh Sends is setting out to freshen-up the cookie cutter gifting industry. We have designed our gifting experience not only to deliver exceptional and straightforward products but to also have a core focus on the sentiment behind the gesture.

  • Community, appreciation, quality, relationships, authenticity

  • The voice of Fresh Sends is warm, inviting, and upbeat. Our tone is friendly and familiar, like talking to one of your long-term friends. They are caring and kind and want to create genuine long-term connections. The Fresh Sends voice is excited about creating connections and showcasing love and appreciation through gifts.

  • Bright, Flowers, Gifts, Connections, Friends,Community, Aesthetic, Bouquet, Flower bouquet, Unique

  • Gift delivery, Show appreciation, Create community

The Brand Story

Unique Value Proposition

At Fresh Sends, we aim to foster a community within for consumers. We provide unique, modern, and relevant gifts that everyone will love; whether you are ordering, receiving, or both. We at Fresh Sends want everyone to feel loved and appreciated when they receive a Fresh Sends gift through every part of the experience.

Competitors and Standing Apart

1-800-FLOWERS

  • We provide a more curated selection of gifts and florals, aiming to create a more tailored experience.

Teleflora

  • We offer a selection of gifts and sets, with a commitment to showcase love and appreciation.

Bouqs Company

  • We aim to create a community with our consumers to showcase gratitude, love, and appreciation.

Local Floral Stores

  • We stand apart by offering unique packaging and the ability to easily send products to others in different areas and states.

Farmgirl Flower

  • We offer limited edition collaborations of our products throughout the year, creating unique gifts to buy at different times.

Social Positioning

Follower Pain Points

Potential Brand Collaborations

Potential Influencer Collaborations