Fresh Sends is a gift and floral delivery company that has set out to freshen up the cookie-cutter gift-giving industry. They have created gift-giving experiences that are not only exceptional and feature straightforward products but also focus on the sentiment behind the gesture.

Fresh Sends was founded in 2019 in Denver, Colorado with the hope of reclaiming authentic connection through gifts. They also believe that gifting is emotional and creates a connection between the person who gives and the person who receives. Fresh Sends wants to foster connection and community between their customers and gift-receivers.

After completing my research on Fresh Sends, the market, its competitors, and more I found that there is an opportunity for Fresh Sends to increase its brand awareness. There is also an opportunity to grow their brand community by increasing their brand presence and recognition. The gift and floral market is a large and rapidly growing market, with about 6% market growth a year. Meaning that there are many opportunities to grow as a company and to set themselves apart from their competitors. Research also showed that Fresh Sends has a target audience of mainly Gen Z and has an opportunity for growth in their keywords and hashtags. I have identified that focusing on transparency, celebration, community, inspiration, and education in their content on Instagram, TikTok, and Pinterest will help them achieve their goals.

For the campaigns, I have created based on the created strategy, I created stylized campaigns that focus on the various types of connections that we have in our lives. Both campaigns feature interactive elements, social media posts, and out-of-home tactics.

Fresh Sends is still a relatively small gift-sending company in a large flower (gift) delivery market. There is an opportunity for Fresh Sends to grow their brand and their presence, in recognition, products, and revenue.

To increase brand awareness and their brand community by increasing their brand presence and recognition.